Airtel Zero, offer free access to apps

Bharti Airtel announced the launch of Airtel Zero – an open marketing platform that will allow customers to access mobile applications at zero data charges.  “Airtel Zero” will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thus bracing interest of inactive customers, attracting new potential users and increasing retention.

The platform will be a big win for customers as it will allow them to access their preferred mobile applications at no data charges, and also encourage them to try out new applications.

“Airtel Zero” can work as a highly competent marketing mechanism for small developers or startup shops that face budget constraints towards driving promotions and app downloads.

Authority from Airtel said, “The results of our pilot program indicate that “Airtel Zero” can deliver the same results as traditional digital marketing channels at 1/3rd the cost – thus underscoring the massive value it can deliver for developers across. Following an exceptionally successful pilot phase, we are seeing a lot of interest from businesses across the board (including several small startup firms), and expect a large number of applications to sign on. We invite all application developers to register their interest in ‘Airtel Zero’ and see the compelling reach it can deliver to Airtel’s 200 million plus customers across India”