This makes looking ahead pretty difficult! And not that things are changing in media, it’s WHEN things will change. It might have been obvious when users were all switching to mobile, but few providers were ready for the almost overnight switch of the consumer web that took place in early 2015.
So what’s going to happen next? Here are 6 trends I think media organizations should be ready for in the coming year, which I divided out in Macro and Micro Trends.
1. Movies are made in the cloud.
A major shift for movie studios has been digitizing and automating the previously manual process of film distribution. The industry has embraced hybrid cloud solutions to process billions of gigabytes of content while saving millions of dollars. As a result, studios today can deliver a film to theaters in minutes, not weeks.
2. Data analytics helps you keep up with customers’ ever-changing preferences.
Everything Netflix does is data-driven – from original programming like House of Cards (data showed that viewers enjoyed director David Fincher and actor Kevin Spacey) to the scarily specific movie recommendations (…has anyone else gotten “Comedies with a Strong Female Lead”?). And data from Shazam’s 120 million users is helping record labels discover emerging artists. Shazam is now taking its song identification software beyond music to TV shows, magazines and the rest of the media industry.
3. Data storage is top of mind for animation studios.
If you go see Kung Fu Panda 3 this weekend, watch Po fulfill his destiny across China’s captivating landscape. The film’s visually stunning imagery is made possible thanks to the powerful cloud technology used to process and store the millions of digital files needed to create the film. By one estimate, the entertainment industry’s storage needs are expected to grow clouds.html” target=”_blank”>24-fold between 2014 and 2020. As companies like DreamWorks Animation and others push the envelope creatively, we’ll continue to see new innovations in cloud and data storage.
4. Take care when downloading the latest gaming app.
As mobile games take the world by storm, they’re becoming juicy targets for cyber attacks. We saw this with popular games like Flappy Bird, where hackers seized the opportunity and created malicious “clones” of the app to trick users into downloading malware. While app stores inspect the huge volume of new games to catch malicious content before you do, security experts recommend following these tips to keep your devices safe.
5. Mobility is democratizing Hollywood.
Today, anyone with access to a smartphone, reliable WiFi and high quality apps can create a film, as director Sean Baker proved when he business” target=”_blank”>debuted the acclaimed film Tangerine, shot almost entirely on an iphone, at last year’s Sundance. And the ability to seamlessly communicate and collaborate throughout the entire process – from the casting call in L.A. to the film shoot in NYC to the edit bay in Toronto – is critical for aspiring filmmakers.
6. New business models have to balance personalization and privacy.
Technology has transformed the way we watch, listen and pay for our entertainment – and traditional content providers are now being forced to rethink their business models. We’re seeing new data-driven monetization techniques such as predictive analytics that understand when gamers are willing to pay to advance a level, or facial recognition software that serves up customized advertisements at the bus stop. Somehow Minority Report no longer seems so futuristic.
Technology makes it possible for artists to produce and showcase their work while creating meaningful experiences for audiences. I encourage the media, entertainment and gaming industries to choose a technology partner that will help you press play on innovation and fast forward to the future.
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